The Look


The Look
 09/10/2017 07:46 PM

The Look

The new business logo for Only Innocence™ Holistic Lifestyle & Well-Being Consulting is finally here. I love it so much because I pretty much came up with the concept and had to do a rough sketch but I had so many ideas about how I thought that it might come out. Check it out!

I had a temporary business logo that I was using on my business cards but while I loved the overall design, it was a bit bland in the color department. I had to print something in a hurry because I had a few networking events that were coming up at the time and this was a good option. I was trying to capture something that inspired a natural/holistic vibe so what did I choose? Kraft paper of course! We all know that kraft paper is difficult to pick a color scheme that shows up well on this type of paper so what is a girl to do except make the best of it and move on.

These were my temporary business logos that I made. While I liked the colors, I was not happy that there was no consistency and nothing that really represented the focus of my business in them.   

 

As soon as I was able to hire a graphic design artist, I decided to revise my business logo and order an entire marketing package that better reflects the image the Only Innocence™ Holistic Lifestyle & Well-Being Consulting Agency should have. I love the results!

So this is the new blog post logo...

The new social media badge logo...

The new business logo...

and the new social media banner logos...



and the new business card logo in pink & gold except my phone # was recorded incorrectly...

This is a template for my new business card with the correct phone #


Why the symbols Innocence?

That's fairly simple to explain. The peacock is a take on the sankofa bird. Because Only Innocence™ is grounded on the ancient and indigenous principles of Ashe & Sankofa.

Go Back to the Past and bring to the present, past values needed now.

Ashe ( ah-SHAY, also Ase) is a Yoruba word meaning power, command, and authority. The ability to make whatever one says happen. Often summarized as “so be it”, “so it is”, or “it definitely shall be so”.

Sankofa is an African word from the Akan tribe in Ghana. The literal translation of the word and the symbol is “it is not taboo to fetch what is at risk of being left behind.”

It is not taboo to go back and fetch it when you forget or don’t know. Whatever we have lost, forgotten, forgone or been stripped of, can be reclaimed, revived, preserved and perpetuated. The Sankofa bird has its feet firmly planted forward, but its head turned backwards, with an egg, symbolizing the future, held tightly in its mouth. Not only is there wisdom in learning from the past to build the future but we should reach back and gather the best of what our past has to teach us, so that we can achieve our full potential as we move forward. In every aspect of life – personal, spiritual, business, professional, whatever, you cannot move forward until you’ve looked back and absorbed where you’ve been.

(Pictured below: a Traditional sankofa bird logo)


(My original idea for a possible logo...)

I selected the peacock in lieu of the sankofa bird because the traditional sankofa bird is a duck. Firstly the Peacock is a symbol of Spirituality and all throughout the ages each culture has had its own meaning associated with it. In general, the peacock represents Vision, Royalty, Spirituality, Awakening, Guidance, Protection, & Watchfulness. The peacock is a symbol of integrity and the beauty we can achieve when we endeavor to show our true colors; the symbolism of a peacock means that nothing, including beauty, should be taken too seriously.


I feel that the new business symbol is a beautiful representation of transformative change and feminine presence and my business.

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